Best Soft Drinks In Canada

Content Marketing idea for Pepsi Idea The soft drinks are very good in taste but in most of the people think that soft drinks are unhealthy. It put a bad effect on health. Soft drinks are introducing different type of healthy soft drinks and energy drinks but then also they could not able to change the mindset of the people. Pepsi is a well-reputed company and its drinks are loved all over the world and also popular for sponsoring super bowl and NHL. Pepsi can introduce an organic drink for the height people. the organic drinks are the healthiest drinks that have not acceleration and without any side effects. Audience The target market of Pepsi should be the people age group of 30-50 and above 50 because most of the people in Canada are health conscious and baby boomers. They only want to drink healthy. The drink should be introduced and market all over the world to aware the people. By introducing Pepsi organic drinks, it can attract the new customers.

Fan Pages, influencers, inbound links for both brands To check the popularity and trend of Coca-Cola and Pepsi , I used the hashtagify .me. I have seen that the popularity of Coca-Cola among the people is higher then the Pepsi . coca cola is62 and the Pepsi is 57.6 but as comparing the trend Coca-Cola's trend is going downward or in negative and the Pepsi is in trending. It is in positive or going upward. Result of Coca-Cola Result of Pepsi Fan page on Instagram   Pepsi got a fan page on Instagram and got 1447 followers with 146 posts. On this page, people like, comment and share the products and services provided by the Pepsi . People can share their views on it. Coca-Cola also got different fan pages on Instagram with thousands of posts. http://instagram.com/pepsi_fanpage Fan pages help the companies to get the feedback and help them to get new ideas and make changes and improvement

Blog Post #4 –Fan Pages, influencers, inbound links for both brands Every industry got its fan page where people post their views, their ideas, comments to the others posts. They upload photos and videos that they like and share with the people. Mountain and Dr. pepper also got the fan pages like other soft drinks and other hot &cold beverages. Mountain is active on most of the social media channel so it got pages all over the social media channels like Facebook, Twitter , Instagram, YouTube fan page etc. these pages are the public pages but run by a particular person. On the other hand, dropper also got its fan pages on all of its social media channels. It got fan pages on YouTube and Facebook but there is no such fan page on Twitter as it can be said that dry pepper is less active on that or the followers might be less active on the twitter. Fan pages help the companies to get the feedback and help them to get new ideas and make changes and improvement in their

Coca-Cola and Pepsi on YouTube Coca-Cola and Pepsi both are present on the YouTube and but least active on them. Coca-Cola has 4909 subscribers and Pepsi has 2091 subscribers. Coca-Cola has 80 videos on YouTube that include their different type of advertisements, new drinks, their anthem , promotions and most of them are of events or function’s video. The length of the videos is 3 minutes. On the other hand, Pepsi got only 5 videos on its YouTube page. The Pepsi videos are just for promotions and they are only ads. Their videos are of just 16 to 30 seconds. Pepsi got 5 videos from which three of them are posted 2 weeks ago and other two were posted 9 months ago. The last video Pepsi® – The Bold Refreshing Cola got 2,108 views.   Coca-Cola got 80 videos from which 2 videos is posted 1 month ago. Coca-Cola post videos on monthly bases some time 2-3 videos in a month or some time 1 video in 2-3 months. The maximum views of the v

Blog Post #3 – Mountain dew and Dr. Pepper on YouTube Dr. pepper and mountain dew both are present on the YouTube. They got their own pages. Dr. pepper got 23930 subscriptions and Mountain Dew got 131068 subscriptions. Most f the video posted by these two brands are based on the advertisements, promotions, offers, and lifestyle. Dr. Pepper has posted total 92 videos on youtube and on the other hand mountain dew has posted 302 videos on it. By seeing the posting it can be said that mountain dew is a more active user on the YouTube then dr. pepper. Mountain dew connects their drinks to the adventures, enthusiasm, and motivation. Mountain dew is all about having fun and enjoyment. This video is of the mountain dew that has done the partnership with Doritos. The video is based on the Superbowl commercial showing the completion with Doritos and mountain dew. This video got 2325906 views and 24 thousand likes. This video is posted by the Dr. Pepper which is based on

Coca-cola and Pepsi on Twitter Coca-Cola and Pepsi both are active on the twitter more than on any social media. Twitter is the most popular and attractive source for the brands. Coca-Cola got 3141 followers and posted 1675 tweets as compare to Pepsi got 27.3K Followers and 7188 tweets. Coca-Cola posts its content on daily bases or sometimes after 2-3 days, sometimes they post 2-3 post in a day. Pepsi is less active on twitter as compare to coca cola. Pepsi posts its content on monthly bases sometimes it posts after 2-3 months after. Pepsi mostly sponsor s NFL and super bowl and engaged in the offers, discounts, and promotions on the bases of these games. Next, to these it also promotes its new drinks, their uses flavors , taste, etc. in the last 25 post, it mostly promotes it crystal Pepsi drink. +Coca-cola post everything that happens in their company like achievements , offers, events, functions, specific occasions, etc. they post every single thi

Blog Post #2 – Mountain dew and Dr. Pepper on Twitter Mountain dew and Dr. Pepper both are on Twitter. Mountain Dew have578k followers and 30.9k tweets. On the other hand, Dr. Pepper has 432k followers 51.3k tweets.  Twitter is a most common and preferable social media use by the businesses because most of the businesses post their stuff on twitter, these two companies use Twitter for advertising and promotional activities. Usually, they post Photos, Videos, announcements, achievements, offers and many more related things on twitter to get to know the people on twitter. Mountain Dew posted a video on Twitter on Feb 23 introducing their Snapchat lens by using the hashtag of #MTNDEWICE and #ICECOLD. In this video, they got 1.1k likes and 220peple retweet on this tweet and 66 people commented on it. I the second post on Feb12 Mountain Dew brought the new drink in front of the public with the hashtag of #MTNDEWICE. Mountain Dew introduces the lemon-flavored drink on wh

Marketing Campaign For Sprite By: Adam St. Germaine This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course The Concept The business I picked for the marketing campaign is sprite as they’re social media accounts and they’re online presence is stronger than Canada Dry Ginger Ale. The main concept behind my marketing campaign for sprite is to gain more brand loyal customers and raise the awareness of the brand. This campaign will be a giveaway, the social media platform this giveaway will be going on is Instagram and Twitter. In order to enter the giveaway, you will be required to like the post, follow sprites official Instagram page, tag 3 friends on the post that will be explaining the giveaway and repost the picture on your own Instagram page with the hashtag #SpriteGiveaway. After completing these steps, you will be entered in a draw to win a year of sprite. Our Target Audience Our main target audience is 16-30year old’s so

Here’s A Taste of Our Fans By: Adam St. Germaine Our Fan Pages Sprite has many fan pages across the social media networks, one of the most popular fan page sprite has on twitter is the page Sprite Pakistan, this page is for all of the people in Pakistan to keep up to date with sprite. This twitter page has 34.9k followers and 494 tweets. Most of these tweets are related to the Sprite Spice Wars Tv show that is going to be on TV. This is our Sprite Pakistan Fan Page Canada Dry Ginger Ale also has many fan pages on all of the social media platforms, one of the most popular page we have on twitter is the Canada Dry Panama page, this page keeps all of the people in Panama up to date with Canada Dry. This twitter page has 3,334 followers and 945 tweets. All of the tweets on the twitter page are translated in Spanish, they make posts around once a month or once every couple months. This is our Canada Dry Panama Fan Page Sprite also has fan pages

Blog Post #1 – Mountain dew and Dr. Pepper on Facebook Mountain dew is reputed company that is recognized worldwide and dr. pepper is a Canadian company. Mountain dew and dr. pepper are active on Facebook.  Mountain dew is very good at its posts. it posts a video on Facebook on Jan 30 of a rap battle with a hashtag of #ICECOLD and it got 3.1 million views and 73006 of people share the post and around 40000 likes. The second post uploaded by the mountain dew is of their own drinks advertisement they uploaded a video on Feb 4 with the caption of Missy +Morgan with the hashtag of #MTNDEWICE and #ICECOLD. It got 2 Million views and 9105people liked this video and it got 2672Shares.     Dr. Pepper is carbonated soft drink marketed as having a unique flavor. If we originated in the US in 1885. Dr. Pepper is also good at its posts. It posted a video on Jan 3 on Facebook which got 5.8 million views and around 13k people liked it and near about 8385 people sha

Analyzing Canada Dry Ginger Ale’s Facebook Page vs Sprite’s Facebook Page By: Adam St. Germaine Post Frequency Canada Dry Ginger Ale post frequency isn’t the best, they should be posting on their Facebook page much more as they only post around once a month or once every two months comparing to sprite this is good because sprite doesn’t post often at all their last post was in May 2017 and before this it was march 2017 then before this they were posting once every couple of months. Page Content The posts Canada Dry Ginger Ale mostly post about they’re new products and videos and images that promote the product, for example there most recent post is about they’re new “Relax Pack” and a couple posts before that they were posting about how Ginger Ale is great for relaxing by the pool in the summer time. Overall Canada Dry Ginger Ale’s Facebook page has 153,537 likes and Sprite has 22,898,088 likes on their pages. Sprites posts are typically pictures and videos ab

Blog Post #5 –Content Marketing idea for one of your brands. Idea The new idea that mountain comes up is the drinks made e specially for children. The drink is made by looking at the children. The ingredients, flavors, colors are used by keeping children in mind. Every soft drink in the beverage industry target adults, they mostly produce drinks for younger ones not for kids. So, mountain dew should make drinks for kids which are healthy, tasty and energetic. Target The target audience of the mountain dew will be kids. The children with age group between 4-14 years will be their audience. The customers of the Mountain dew are very satisfied with the products and mountain dew wants to make something special and different for their little toddler customers. Look The campaign will include all the stuff that s used to promote and advertise the drinks. Mountain dew will use poster, banners, flyers and many more physical stuff . Form the social media channels it can

Coca-cola and Pepsi on Facebook Coca-Cola and Pepsi are a reputed brand with numerous of customers all over the world. These two are the MNCs and rivalry competitors of each other. These two brands are active on their Facebook page but occasionally or if they got some new products and introduce something new. Their most of the posting are monthly and based on the achievements and new advertisements they got. Coca-Cola mostly use the #TasteTheFeel keyword for their posts but there is no specific keyword used by the Pepsi in them facebook posts. Coca-Cola mostly posts their ads on the page with targeting a different type of audience. Coca-cola links itself by fun, enjoyment, party and many more related things. Pepsi is popular for the super bowl that held every year in the US and not a doubt it is popular for its products also. it posts about their new products, offers, gifts, and sponsorships. It shows how their drinks are used in different type of dishes. the post i