Blog Post #5 –Content Marketing idea for one of your brands.

Idea

The new idea that mountain comes up is the drinks made especially for children. The drink is made by looking at the children. The ingredients, flavors, colors are used by keeping children in mind. Every soft drink in the beverage industry target adults, they mostly produce drinks for younger ones not for kids. So, mountain dew should make drinks for kids which are healthy, tasty and energetic.

Target

The target audience of the mountain dew will be kids. The children with age group between 4-14 years will be their audience. The customers of the Mountain dew are very satisfied with the products and mountain dew wants to make something special and different for their little toddler customers.

Look

The campaign will include all the stuff that s used to promote and advertise the drinks. Mountain dew will use poster, banners, flyers and many more physical stuff. Form the social media channels it can use Facebook, Twitter, Instagram, YouTube for advertisements and promote their products by awarding the people about the product that is specially made for their toddlers.

Goal

By advertising and promotions on social media channels mountain could get subscriptions, follower, views, likes, and shares maximum to hundred thousand. This can happen only because the mountain has come up with a very new and unique idea. So, mountain dew should get this much support.

Planning

Mountain dew is making this drink for the children so it can launch this drink any time on a festive or celebratory day like on Christmas, new year, back to school or last day of school. This drink should be available for the children when they feel very enthusiastic.

Social strategy

Mountain dew will advertise the product on Facebook and Twitter because these are the most common, popular, used and loved by the people. In today's world, if anyone has internet he or she must be connected with social media channel and these are the most used social media channels and the mountain is very active on them too.

This campaign will attract the customers as every person want something new taste healthy for their children and not too much expensive. So, everyone would like to buy the product.