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Content Marketing idea for Pepsi

Idea
The soft drinks are very good in taste but in most of the people think that soft drinks are unhealthy. It put a bad effect on health. Soft drinks are introducing different type of healthy soft drinks and energy drinks but then also they could not able to change the mindset of the people.
Pepsi is a well-reputed company and its drinks are loved all over the world and also popular for sponsoring super bowl and NHL. Pepsi can introduce an organic drink for the height people. the organic drinks are the healthiest drinks that have not acceleration and without any side effects.

Audience
The target market of Pepsi should be the people age group of 30-50 and above 50 because most of the people in Canada are health conscious and baby boomers. They only want to drink healthy. The drink should be introduced and market all over the world to aware the people. By introducing Pepsi organic drinks, it can attract the new customers.

Look
The Pepsi organic drink will look like a poster and a post on social media channel. The volunteer will wear the costume made in shape of a drink bottle and run campaign to aware the people.
Pepsi should use twitter and Facebook to aware the people because these social media channels are most common and popular among every age group. Kids to elders use the social media for their knowledge and entertainment. Pepsi should post videos and pictures to spread their new Pepsi organic drinks with different flavors.
Product Launch
This type of product can introduce anytime anywhere because it is based on the people’s health but can be introduced on the world health day because it is celebrated worldwide. It will be the right time to bring the product into existence to the world. A boom for the unhealthy people or unhygienic people that is cheap and available everywhere.  

Strategies
Pepsi should sell free samples to the old age people by visiting old age homes and orphanage to kids also. The promotion and advertisement should be made to illustrate the drinks advantages. This could be a charity to the old age homes or orphanages by providing free samples of Pepsi organic drink.
By posting the Pepsi organic drinks post on Facebook and twitter I think that the followers, likes, and subscribers would increase up to hundred thousand because this is the new thing that a soft drink company is introducing by keeping old and health conscious people in mind.

 Campaign attracts
The campaigns will attract the people because of its beneficial ingredients used in the Pepsi organic drink. Pepsi should describe the nutritional value of the drink. Show the segmentation of the organic drinks that these are healthy for every age group, kids to old age people.



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