Posts

Image
Analyzing Canada Dry Ginger Ale’s Facebook Page vs Sprite’s YouTube Channel By: Adam St. Germaine Video Post Frequency Canada Dry only posts 1 video for every couple months, they have 7 videos uploaded in total over a year. Sprite posts videos a lot more often then Canada Dry as they post multiple videos every week, this week alone they have posted 5 videos. Sprite has a total of 479 videos uploaded in total. Video Content Canada Dry mainly posts about their products and the other posts are there commercials, they have 2 videos uploaded that are their commercials and the others are about new products they either released or going to be releasing. Sprite uploads videos about multiple things, they have videos about there products, there endorsements, there commercials episodes featuring different things like the “Roast yourself”. Another thing that’s good about sprite’s uploads is they have uploads in different languages so they can target not only people that speak...
Image
Analyzing Canada Dry Ginger Ale’s Facebook Page vs Sprite’s Twitter Page By: Adam St. Germaine Tweet Frequency Canada Dry Ginger Ale rarely tweets, they only made 3 tweets in 2017, their last tweet was July 2017, before their 3 tweets in 2017, they were tweeting more often in 2016 it was a tweet every couple months. Sprite tweets a lot more then Canada Dry as they tweet a couple times every month. Page Content Canada Dry Ginger Ale tweets about their giveaways and congratulating the winners to their giveaways, they also respond to come of there customers by tweeting them back which is good because they’re communicating with there customers. Sprite tweets about there products and how to use them and they make posts of there endorsements, like for example they have a short clip of a baseball pitcher making a play and it’s a sprite being thrown and the caption is “Woah those lemons and limes come at you fast” 50/50 Rule Canada Dry Ginger Ale doesn’t use the...
Image
  Title:   SEO Audit Worksheet Written by:   Adam St. Germaine Introduction Search Engine Optimization is an important consideration for marketers because nobody looks past the first page during google search’s, and you need to be able to be found on a google search to be able to market your product or service effectively, its also important because your product or service needs to be on the first page during an online search to get effective results. SEO Audit Canada Dry Ginger Ale Sprite Screen Captures of both Brand’s home pages: 1.      URL:                 http://www.canadadry.ca/ https://www.sprite.com/ 2.      Page Title title i18n>Canada Dry | Made From Real Ginger</title> title="Sprite"> 3.      Meta Description met...
Image
SEO Jaskaran Singh Mountain Dew, Dr. Pepper Introduction SEO helps marketers to get smarter and better at understanding a searcher’s expectations and how they can provide them with meaningful content. SEO Audit Mountain Dew Dr. Pepper 1.      URL: http://www.mountaindew.com/ https://www.drpepper.com/en 2.      Page Title Mountain Dew | The Latest The One You Crave | Dr Pepper 3.      Meta Description <meta name =" description " content =" The official home of Mountain Dew® gaming, sports, music and more. "> <meta name =" description " content =" With its rich, delicious taste and 23 unique flavors, there’s something irresistible about Dr Pepper. So when the craving calls, answer it with an ice-cold Dr Pepper. "> 4.      Meta Keywords : ...