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SEO

Jaskaran Singh

Mountain Dew, Dr. Pepper

Introduction

SEO helps marketers to get smarter and better at understanding a searcher’s expectations and how they can provide them with meaningful content.

SEO Audit

Mountain Dew

Dr. Pepper
1.     URL:
http://www.mountaindew.com/
https://www.drpepper.com/en
2.     Page Title
Mountain Dew | The Latest
The One You Crave | Dr Pepper
3.     Meta Description
<meta name="description" content="The official home of Mountain Dew® gaming, sports, music and more.">
<meta name="description" content="With its rich, delicious taste and 23 unique flavors, there’s something irresistible about Dr Pepper. So when the craving calls, answer it with an ice-cold Dr Pepper.">
4.     Meta Keywords :
None
None
5.     Structural elements: 
H1, H2, H3
<h1>MTN DEW ICE&trade;</h1>
<h2>ARE YOU READY?</h2>
<h3>Products</h3>
None
6.     Bold/Strong tags and
7.     Italic/em tags
None
None
8.     Alt Text
<img alt="Mountain Dew Logo" src="/assets/images/dew-logo.svg">

None
9.     Page Load Time
(estimate or use Moz)
2 second
3 second
10.  Call-to-action:
ALL, SPORTS, DEW VR, PRODUCTS
PRODUCTS, RECIPES, FUN STUFF, HISTORY, Search, Share
11.  Anchored Text:

WATCH VIDEOS
None
12.  Mobile Friendly:
Yes/No
Yes
Yes
13.  Social Media:
(List all SM icons on the home page.
Facebook, Twitter, Instagram, You Tube
Twitter, Facebook, Email

 


Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

AS compared to Soft drink Mountain Dew is at Average of 9 on the other side Dr. Pepper is on 6. Mountain Dew reached its peak during past 12 months on June 4-10, 2017 whereas Dr. Pepper represented the same trend between Jan 28- Feb3, 2018.

Latent Semantic Indexing Keywords:

Soft Drink:
·         Cold Drink Recipes
·         History of Soft Drink
·         Soft Drink Meme
Mountain Dew:

·         Mountain Dew Flavor
·         Mountain Dew Black label
·         Mountain Dew whiteout
Dr. Pepper
·         Dr. Pepper Snapple group subsidiaries
·         Dr. Pepper ingredients
·         Dr. Pepper merchandise




Summary:

Mountain Dew strengths are that it is international brand, good distribution, strong brand name and parent company and good advertisement.
Dr. Pepper strengths are its strong brand reputation, strong employee base, strong foodhold through diverse brands in American market.
Mountain Dew are investment required in branding exercises, innovate new healthy drink with citrus fruit flavor.
Dr. Pepper have to tap into new markets, expand its business and diversifying in new categories.
The keyword sentences found on the sites were
Mountain Dew- Mountain Dew Ice
 DR. Pepper- The One You Crave

 

Conclusion:

Mountain Dew performed best throughout the audit because most of its content required was available on website whereas some of the items regarding Dr. Pepper were missing.

APA Citation Sample (in alphabetical order):

Mountain Dew (2018). Homepage title. Retrieved from http://www.mountaindew.com/
Dr. Pepper (2018). Homepage title. Retrieved from https://www.drpepper.com/en
Google. (February 2018). Google trends. [Softdrink, Mountain Dew, Dr. Pepper]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F06qrr,%2Fm%2F0dp88,%2Fm%2F01k_xm
LSIGraph. (February 2018). https://lsigraph.com/analysis/.

 

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