Analyzing Canada Dry Ginger Ale’s Facebook Page vs Sprite’s Twitter Page

By: Adam St. Germaine

Tweet Frequency

Canada Dry Ginger Ale rarely tweets, they only made 3 tweets in 2017, their last tweet was July 2017, before their 3 tweets in 2017, they were tweeting more often in 2016 it was a tweet every couple months. Sprite tweets a lot more then Canada Dry as they tweet a couple times every month.

Page Content

Canada Dry Ginger Ale tweets about their giveaways and congratulating the winners to their giveaways, they also respond to come of there customers by tweeting them back which is good because they’re communicating with there customers. Sprite tweets about there products and how to use them and they make posts of there endorsements, like for example they have a short clip of a baseball pitcher making a play and it’s a sprite being thrown and the caption is “Woah those lemons and limes come at you fast”

50/50 Rule

Canada Dry Ginger Ale doesn’t use the 50/50 rule on twitter effectively as they are only tweeting about the industry and the community they rarely have a post about the business and its products. Sprite uses the 50/50 rule on twitter very effectively as they spread it out with there posts as they have some posts about their product and business and the other posts are engaging with the community.

Most Successful Tweet

Canada Dry’s most successful tweet has 48 likes, 25 retweets, and 3 comments. Sprite’s most successful tweet has 12k likes, 1.6k retweets, 473 comments, and 486k views as this tweet is a video so its able to have views, Canada Dry’s tweet is a picture so that statistic isn’t shown. I think Sprite’s tweet was so successful because it was presenting a new product and Sprite has a lot more followers on twitter and they tweet often so people stay active on there page unlike Canada Dry they rarely tweet so people aren’t paying attention to their twitter page.

This is Canada Dry’s most successful tweet

This is Sprite’s most successful tweet