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Analyzing Canada Dry Ginger Ale’s Facebook Page vs Sprite’s YouTube Channel

By: Adam St. Germaine

Video Post Frequency

Canada Dry only posts 1 video for every couple months, they have 7 videos uploaded in total over a year. Sprite posts videos a lot more often then Canada Dry as they post multiple videos every week, this week alone they have posted 5 videos. Sprite has a total of 479 videos uploaded in total.

Video Content

Canada Dry mainly posts about their products and the other posts are there commercials, they have 2 videos uploaded that are their commercials and the others are about new products they either released or going to be releasing. Sprite uploads videos about multiple things, they have videos about there products, there endorsements, there commercials episodes featuring different things like the “Roast yourself”. Another thing that’s good about sprite’s uploads is they have uploads in different languages so they can target not only people that speak English.

Content in Description

The content in Canada Dry’s video description is just a short sentence explaining what’s going on in the video or highlighting and briefly explaining the product. The content sprite has in their video description is they use hashtags related to there video and they have their twitter and Facebook link in the description.

Most Successful Video Post

Canada Dry Ginger Ale’s most successful video post is there “Robot Service – Relax Harder Commercial” they have 7.3million views, 111 likes, 30 dislikes and 21 comments, I think this video was so successful because this was a very popular commercial. Sprites most successful video post is there video called “Sprite Calories” this video has 9.9million views, 622 likes, 292 dislikes and 72 comments, I think this video has been so successful because the calories in a drink is a big concern and sprites YouTube channel is active with 280k subscribers.



This is Canada Dry’s Most Successful YouTube Video




  
This is Sprite’s Most Successful YouTube Video

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