Title:  SEO Audit Worksheet

Written by:  Adam St. Germaine

Introduction

Search Engine Optimization is an important consideration for marketers because nobody looks past the first page during google search’s, and you need to be able to be found on a google search to be able to market your product or service effectively, its also important because your product or service needs to be on the first page during an online search to get effective results.

SEO Audit	Canada Dry Ginger Ale	Sprite
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.canadadry.ca/	https://www.sprite.com/
2.     Page Title	title i18n>Canada Dry | Made From Real Ginger</title>	title="Sprite">
3.     Meta Description	meta name=” description” content=” Official Canada Dry Site. Product information, product ingredients, history, recipes. Features ‘Something Good’ everyday!”/>	meta name="description" content="The official website of Sprite®, Sprite Zero®, &amp; Sprite Remix® sodas, the world&#39;s most popular Lemon-Lime flavored soft drinks. Obey Your Thirst.">
4.     Meta Keywords:	meta name="keywords" content="Canada dry, ginger ale, ginger, ginger flavor, beverage, beverages drink, soda, pop, healthy, daily, goodness, light, carbonated, healthy, canada, dry, refreshment, refreshments, soft drink, soft drinks, carbonated soft drinks, light beverage, light beverages, light drink, light drinks, light refreshment, light refreshments, lite beverage, lite beverages, lite drink, lite drinks, lite refreshments, light pop, light pops, light soda, light sodas, light soft drink, light soft drinks, lite pop, lite pops, lite soda, lite soft drink, seltzer, club soda, tonic, green tea, flavored sparkling water, bubbly, carbohydrates, fresh, discover, learn, helpful tips, help, websites, sparkling, refined, taste, flavor, www.canadadry.ca" />	meta name="keywords" content="sprite commercial, obey your verse, Sprite, obey your thirst, sprite zero, sprite remix"/>
5.     Structural elements:  H1, H2, H3	<h3 id="home_h1" i18n>REAL <b>GINGER.</b></h3>                                                                 <h3 id="home_h2" i18n>REAL <b>TASTE.</b></h3>                                                                 <h3 id="home_h3" i18n><span>REAL</span> <b><span class="b1_1">A</span><span class="b1_2">H</span><span class="b1_3">H</span><span class="b1_4">H.</span></b></h3>                                                 </div>	NONE
6.     Bold/Strong tags and 7.     Italic/em tags	<b>&#x201C;Website&#x201D;</b>) is subject to the following terms and conditions (the <b>&#x201C;Terms of Use&#x201D;</b>) which by accessing and browsing this Website you, the user, accept without limitation. If you do not agree with these Terms of Use, your sole recourse is to leave the Website immediately.</p> (<b>&#x201C;CDMI&#x201D;</b>). All works (including but not limited to data, graphics, photographs, text, images, audio, video, trade-marks, service marks, trade names and other information) (collectively, the <b>&#x201C;Content&#x201D;</b>) contained in this Website are owned by CDMI, its parent company, subsidiaries or affiliates, and/or their respective licensors.</p> <b>Restrictions on Use</b></p> <b>Links</b></p> <b>Interactive Content and User Conduct</b></p> <b>Disclaimer</b></p> <b>Limitation of Liability</b></p> <b>Indemnification</b></p> <b>Collection of Personal Information</b></p> <b>Third Party Links</b></p> <b>Access and Rectification</b></p> <b>Changes to Privacy Policy</b></p> <b>How to Contact Us</b></p> NONE ITALIC OR EM	<b>ONE COCA-COLA COMPANY ACCOUNT</b></h2> <b>Sign up with your email</b></p> <b>WELCOME TO YOUR</b></p> <b>COCA-COLA COMPANY ACCOUNT, {{firstName}} </b></p> <b>Customize your account for a personalized experience. </b></p> <b>BIG TASTE CUTS THROUGH</b></p> <b>Ah, the crack of the can opening. The fizziness of the pour. The crisp of the citrus. Yes folks, it's SPRITE season and Big Taste is ready to cut through.</b><br /> </p> b>HELLO {user_name}!</b></h1> <b>Claim Your Rewards</b></span></h2> <b>HI {{user}}, YOU ARE SIGNED IN</b></p> <b>KEEP EXPLORING</b></p> <b>There is an issue with this item.</b></p> <b>Please try again later.</b></p> <em></em></span>
8.     Alt Text	alt="Canada Dry Can" />	alt="You gotta live life one lemon at a lime."
9.     Page Load Time (estimate or use Moz)	1 Second	1 Second
10. Call-to-action:	Home, our story, Products, Recipes, Contest, Contact Us	Product Information, Buy Now, Rewards, sign in, Sign up
11. Anchored Text:	Click here for recipes, call us at 1-877-350-6590 or click here	Get Started, Sign in/Join,
12. Mobile Friendly: Yes/No	Yes	Yes
13. Social Media: (List all SM icons on the home page.	Don’t have the icons on the website	Facebook, Twitter, YouTube, Instagram

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

These are our Google Trends

Google Trends Insights:

From looking at the comparison we can see that sprite is much more popular and Canada dry ginger ale isn’t searched much. In Ontario the search interest for sub-regions for Canada dry ginger ale is 100, and for sprite its 83. The term soft drink has the highest search interest. The term soft drink had 100 search interest from Dec 24^th – Dec 30^th. In the interest over time the highest point Canada dry ginger ale reaches are 3. For Canada dry ginger ale there’s only search interest in Ontario, Alberta, British Columbia.  In interest over time the highest point sprite reaches are 29.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Keyword: Soft Drink

List of soft drinks

Harmful effects of soft drinks

Hard drink

Soft drink meme

History of soft drinks

Soft drinks in India

Keyword: Sprite

Sprite nutrition facts

What is a sprite fairy

10 facts about sprite

Does sprite have caffeine

Interesting facts about sprite

Keyword: Canada Dry Ginger Ale

Canada dry ginger ale ingredients

Canada dry blackberry ginger ale

Canada dry ginger ale flavors

Canada dry seltzer water

Canada dry ginger ale nutrition facts

Summary:

Canada Dry Ginger Ale’s strengths are they’re website is very easy to navigate through and on their website, it shows many recipes you can make with their products. Another one of Canada Dry’s strengths is it promotes their contests right on their website so they make it very easy to access all of their contests so you can enter. Another strength Canada Dry has is on there website they have the call-to-action which is our story so if you’re interested you can read and learn how they started and where they came from.  Also, there brand loyalty and reputation are one of there strengths. One of their strengths is their meta keywords they have a very long list of keywords in their HTML coding. There website loads fast without problems.

Sprite’s strengths are they have their product information available as there first call-to-action which is good so people can access the information very easily. Another one of sprites strengths is there very well known and popular because you can mix sprite to make many mixed drinks. Another one of sprite’s strengths is they have a buy now call-to-action which leads to the product locator so you can locate where to buy the product. Also, they have their social media links down at the bottom of there page so you can easily access their social media accounts so your able to stay up to date with what their posting or any news. Sprite has very good brand loyalty and a good reputation. There website loads fast without problems.

Areas that need improvement

For Canada Dry Ginger Ale, they need to add their social media links to there website so they can improve their appearance online and make their social media accounts more accessible. Another area of improvement for Canada dry ginger ale was they need to add more ways to contact them like their email. Also, I believe they should have on there website a call-to-action for hiring and job positions so its easier for them to receive applications for jobs.

For Sprite, they need to improve their website and add more call-to-action buttons so people can access their information easier. Another area of improvement for sprite is they should add more information on there website so their information is easy to access. Also, to improve their SEO they should add in more keywords in their HTML coding. Sprite could add in their HTML coding the structural elements:  H1, H2, H3.

The keyword sentences found on the sites were for Canada dry ginger ale is Real Ginger, Real Taste, Real Ahhh, also they provided the real canada dry story. For sprite there was Big Taste Cuts Through and #wannasprite.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Sprite has the strongest SEO and performed the best throughout the audit, sprite seems to be a lot more popular with a better online presence. I was surprised about the results because I thought Canada dry ginger ale was a lot more popular and I was very surprised that their social media links couldn’t be found on their website.

APA Citation

Canada Dry. (2017). Canada Dry Home Page. Retrieved February 13, 2018, from http://www.canadadry.ca/#home

Google. (February 2016). Google trends. [Soft Drink, Canada Dry Ginger Ale, Sprite] Retrieved fromhttps://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F06qrr,Canada%20Dry%20Ginger%20Ale,Sprite

LSIGraph. (February 2017). LSIGraph Keyword Generator [Soft Drinks] Retrieved from https://lsigraph.com/analysis/?aweber=1

Sprite. (2017). Sprite Home Page. Retrieved February 13, 2018, from https://www.sprite.com/