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Content Marketing idea for Pepsi Idea The soft drinks are very good in taste but in most of the people think that soft drinks are unhealthy. It put a bad effect on health. Soft drinks are introducing different type of healthy soft drinks and energy drinks but then also they could not able to change the mindset of the people. Pepsi is a well-reputed company and its drinks are loved all over the world and also popular for sponsoring super bowl and NHL. Pepsi can introduce an organic drink for the height people. the organic drinks are the healthiest drinks that have not acceleration and without any side effects. Audience The target market of Pepsi should be the people age group of 30-50 and above 50 because most of the people in Canada are health conscious and baby boomers. They only want to drink healthy. The drink should be introduced and market all over the world to aware the people. By introducing Pepsi organic drinks, it can attract the new customers.
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Fan Pages, influencers, inbound links for both brands To check the popularity and trend of Coca-Cola and Pepsi , I used the hashtagify .me. I have seen that the popularity of Coca-Cola among the people is higher then the Pepsi . coca cola is62 and the Pepsi is 57.6 but as comparing the trend Coca-Cola's trend is going downward or in negative and the Pepsi is in trending. It is in positive or going upward. Result of Coca-Cola Result of Pepsi Fan page on Instagram   Pepsi got a fan page on Instagram and got 1447 followers with 146 posts. On this page, people like, comment and share the products and services provided by the Pepsi . People can share their views on it. Coca-Cola also got different fan pages on Instagram with thousands of posts. http://instagram.com/pepsi_fanpage Fan pages help the companies to get the feedback and help them to get new ideas and make changes and improvement
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Blog Post #4 –Fan Pages, influencers, inbound links for both brands Every industry got its fan page where people post their views, their ideas, comments to the others posts. They upload photos and videos that they like and share with the people. Mountain and Dr. pepper also got the fan pages like other soft drinks and other hot &cold beverages. Mountain is active on most of the social media channel so it got pages all over the social media channels like Facebook, Twitter , Instagram, YouTube fan page etc. these pages are the public pages but run by a particular person. On the other hand, dropper also got its fan pages on all of its social media channels. It got fan pages on YouTube and Facebook but there is no such fan page on Twitter as it can be said that dry pepper is less active on that or the followers might be less active on the twitter. Fan pages help the companies to get the feedback and help them to get new ideas and make changes and improvement in their
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Coca-Cola and Pepsi on YouTube Coca-Cola and Pepsi both are present on the YouTube and but least active on them. Coca-Cola has 4909 subscribers and Pepsi has 2091 subscribers. Coca-Cola has 80 videos on YouTube that include their different type of advertisements, new drinks, their anthem , promotions and most of them are of events or function’s video. The length of the videos is 3 minutes. On the other hand, Pepsi got only 5 videos on its YouTube page. The Pepsi videos are just for promotions and they are only ads. Their videos are of just 16 to 30 seconds. Pepsi got 5 videos from which three of them are posted 2 weeks ago and other two were posted 9 months ago. The last video Pepsi® – The Bold Refreshing Cola got 2,108 views.   Coca-Cola got 80 videos from which 2 videos is posted 1 month ago. Coca-Cola post videos on monthly bases some time 2-3 videos in a month or some time 1 video in 2-3 months. The maximum views of the v
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Blog Post #3 – Mountain dew and Dr. Pepper on YouTube Dr. pepper and mountain dew both are present on the YouTube. They got their own pages. Dr. pepper got 23930 subscriptions and Mountain Dew got 131068 subscriptions. Most f the video posted by these two brands are based on the advertisements, promotions, offers, and lifestyle. Dr. Pepper has posted total 92 videos on youtube and on the other hand mountain dew has posted 302 videos on it. By seeing the posting it can be said that mountain dew is a more active user on the YouTube then dr. pepper. Mountain dew connects their drinks to the adventures, enthusiasm, and motivation. Mountain dew is all about having fun and enjoyment. This video is of the mountain dew that has done the partnership with Doritos. The video is based on the Superbowl commercial showing the completion with Doritos and mountain dew. This video got 2325906 views and 24 thousand likes. This video is posted by the Dr. Pepper which is based on
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Coca-cola and Pepsi on Twitter Coca-Cola and Pepsi both are active on the twitter more than on any social media. Twitter is the most popular and attractive source for the brands. Coca-Cola got 3141 followers and posted 1675 tweets as compare to Pepsi got 27.3K Followers and 7188 tweets. Coca-Cola posts its content on daily bases or sometimes after 2-3 days, sometimes they post 2-3 post in a day. Pepsi is less active on twitter as compare to coca cola. Pepsi posts its content on monthly bases sometimes it posts after 2-3 months after. Pepsi mostly sponsor s NFL and super bowl and engaged in the offers, discounts, and promotions on the bases of these games. Next, to these it also promotes its new drinks, their uses flavors , taste, etc. in the last 25 post, it mostly promotes it crystal Pepsi drink. +Coca-cola post everything that happens in their company like achievements , offers, events, functions, specific occasions, etc. they post every single thi
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Blog Post #2 – Mountain dew and Dr. Pepper on Twitter Mountain dew and Dr. Pepper both are on Twitter. Mountain Dew have578k followers and 30.9k tweets. On the other hand, Dr. Pepper has 432k followers 51.3k tweets.  Twitter is a most common and preferable social media use by the businesses because most of the businesses post their stuff on twitter, these two companies use Twitter for advertising and promotional activities. Usually, they post Photos, Videos, announcements, achievements, offers and many more related things on twitter to get to know the people on twitter. Mountain Dew posted a video on Twitter on Feb 23 introducing their Snapchat lens by using the hashtag of #MTNDEWICE and #ICECOLD. In this video, they got 1.1k likes and 220peple retweet on this tweet and 66 people commented on it. I the second post on Feb12 Mountain Dew brought the new drink in front of the public with the hashtag of #MTNDEWICE. Mountain Dew introduces the lemon-flavored drink on wh
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