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SEO

Nishant Goyal

Coca cola & Pepsi

Introduction

SEO Audit

Coca-Cola

Pepsi
1.     URL:
https://www.coca-cola.ca/
https://www.pepsi.ca/
2.     Page Title
<title>Coca-Cola Journey Homepage : Coca-Cola Canada</title>
<title>Welcome to Pepsi® | Pepsi.ca</title>
3.     Meta Description
<meta name="description" content="Welcome to Coca-Cola Journey, a dynamic digital magazine that brings the Coca-Cola Canada story to life through vibrant photos, videos and features.">
<meta name="description" content="From the exciting fizz when you sip it to the satisfied “aaah!” when you taste it, Pepsi® brings a refreshing attitude to everything you do.">
4.     Meta Keywords :
<meta name="keywords" content="">
NONE
5.     Structural elements: 
H1, H2, H3
<h1 class="tccc-seo-nfop">Home</h1>

H2 NONE
<h3>

<span itemprop="name" data-title=""class="theme-font-main"></span>
</h3>
<h1> <img src="/sites/pepsi.ca/themes/pepsi/img/gral/logo.svg" alt="Pepsi.ca"></h1>
<h2 class="srt">Slides</h2>
<h3 class="srt">Chill pop fun - Pepsi</h3>
6.     Bold/Strong tags and
7.     Italic/em tags
<strong class=\"theme-secondary knockout-bgcolor\"></strong>

Italic NONE
Bold NONE

<i class="icon location"></i>
8.     Alt Text
alt="Coca-Cola Journey Canada" class="hidden horizontally-centered"/>
alt="Pepsi.ca"></h1> </a>
9.     Page Load Time
(estimate or use Moz)
1 Second
1 Second
10.  Call-to-action:
Home, Brand, Videos, Sustainablitiy
Products, Get Social, Contact us, Search option
11.  Anchored Text:

Other related links, videos
Learn more
12.  Mobile Friendly:
Yes/No
Yes
Yes
13.  Social Media:
(List all SM icons on the home page.
Facebook, Twitter, LinkedIn, YouTube, Flickr, Instagram, Google+
Facebook, Twitter, Instagram, YouTube

 


Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

The blue color signifies soft drinks, red is Pepsi and yellow is coca cola. The Coca-Cola is more popular then Pepsi. While seeing on pepsi it boomed up, it can be due to Super Bowl last year in 2017. Coca cola got the higher ranking in the sub regions. It is popular among most of the population. Soft drink and coca cola share the approximately the same level but when came to Pepsi, it is below the level other two.

 

Latent Semantic Indexing Keywords:

Keywords Soft Drink
·        List of soft drinks In India
·        Top 10 soft drink companies
·        Drink brands alcohol
Coca cola
·        Coca cola headquarter
·        Coca cola driving jobs
·        Coca cola company history
Pepsi
·        Pepsi application
·        Pepsi cola jobs
·        Pepsi history
·        Pepsi headquarters

Summary:

Coca cola’s strengths are their customer loyalty and their reputation and their market shares. They got different varieties of their product. They have the largest distribution channel with fantastic market strategies. Coca cola is present in 200 countries all over the world.
Pepsi strengths are their consumer. Pepsi is a popular brand and has most diversified product portfolio. Pepsi has an effective supply chain network.
Areas that need improvement are that both soft drinks should introduce or make their drinks healthy and without any adulteration.
The keyword sentences found on the coca cola site is Refreshing Canadians, one story at a time and for Pepsi it is Chill pop fun.

 

Conclusion:

Both the drinks coca cola and Pepsi are popular and well reputed. But coca cola is more popular then Pepsi. By analyzing the google trends graph it is seen that coca cola beat Pepsi in popularity or customer taste and preference. But it is surprising that when we search for coca cola on google it official page link is at the second number and when search Pepsi it bumped up at the top of the page. SEO for Pepsi is more.




APA Citation

Coca cola. Homepage title. Retrieved from https://www.coca-cola.ca/
Pepsi. Homepage title. Retrieved from https://www.pepsi.ca/
Google. (February 2018). Google trends. [Soft Drinks, Coca-Cola, Pepsi]. Retrieved from https://trends.google.com/trends/explore?geo=CA&q=%2Fm%2F06qrr,%2Fm%2F064d7,%2Fm%2F01yvs
LSIGraph. (February 2018). LSIGraph keyword generator [keyword term here]. Retrieved from https://lsigraph.com/analysis/

 

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